Our verdict on the Kestrel Airfoil Pro?
When I acknowledge the challenge Advanced Sports, Inc. (Fuji American's legal corporate name) has in front of it I know whereof I speak. In 1997 I was running what was Saucony's bicycle division, which at that time consisted of the brand I founded, Quintana Roo. We took a hard look at Kestrel, which in retrospect has more or less been for sale for most of its two-decade existence. But the deal was not sweet enough for us. Instead we bought Merlin. Like Kestrel, Merlin was on unsound financial footing, but had a stellar brand image among its enthusiasts. Our goal was to place the brand on a sound financial platform while not losing the luster. Read the full article here.